purveyors of ideas.

Welcome to napkin our initiative designed to push the boundaries of creativity and redefine what’s possible.

Each month, we select a brand and produce a {Pro-bono} tactical campaign—thought up by our team and produced using the latest generative AI tools.




why napkin?



for us, it’s how our team thrives—with the evolution of technology our the creative process is now exploring & testing emerging tools, refining workflows, constantly pushing the boundaries of strategy & creativity.

for  brands, it’s a unique opportunity for to experience the potential of cutting-edge technology and new ideas without many of the typical constraints.  

why is it always tactical? Tactical campaigns are a powerful way to generate buzz and reinforce your brand's ethos, personality, or offering. They operate independently of the marketing calendar, acting as an additional channel that doesn’t overlap or disrupt your current activities. That’s why for the Napkin initiative, we focus on tactical work—campaigns that align with your brand’s tone while remaining flexible and non-intrusive. It’s the perfect fit for a bold, standalone creative brief.


HOW IT WORKS
1. Apply

Each month, we select a brand ready to embrace bold creativity. 


2. The Open Brief

Through an insight harvesting session we absorb your brand platform off to work be go.
3. Ideation & Creation

Our team blends disruptive human ideation with the power of future-tech production. 

4. Implementaion.

The final campaign is tailored to your desired media requirements, ready to come to life across your platforms.


napkin is about collaboration and exploration—testing ideas, pushing boundaries, and showcasing what’s possible when creativity meets cutting-edge innovation. If you’re ready, email us or discover  some of the work thats come out of the napkin initiative below


BOTTEGA VENETA BEAUTY BAR




CHRISTMAS CAMPAIGN CLUB MED



HALLOWEEN CAMPAIGN CASPER