HEIMSTONE PUBLIC POOL

SAINT-TROPEZ

  • Create a retail store that would stand out in the most extravegant town in the south of France.

  • HEIMSTONE PUBLIC POOL

    A 40SQM sideways swimming pool retail store, activated with an 8 week long strategy of commercial sponsorship, influencer activation, collaborations and limited edition goods

  • The HPP generated 25 million social and PR impressions and resulted in 56% new customer acquisition for luxury French fashion brand Heimstone.

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  • The annual ballet of Saint-Tropez is on its way

    Fashion Network

  • Apparel store in France invites shoppers into gravity

    DesignBoom

  • The Heimstone Public Pool, dive into an immersive experience.

    Journal-Du-Design.fr

  • Do you Saint Tropez?

    Oniriq.fr

  • Every two weeks July - September Heimstone Dropped limited edition apparel and collaborations.

    Most sold out within minutes.

  • Through geo-tagging and hashtag tracking we connected with influencers in Saint-Tropez as they arrived into town and offered them a personal invite to the store.

  • To drive traffic we partnered with the top places in Saint Tropes.

    The hostess of the iconic Senequier brasserie was dressed in heimstone

    We created a pop up store in Lou Lou Restaurant.

    We connected with VIP guests through luxury realestate company Le Collectionist.

Limited edition denim jackets

CAKE X Heimstone Public Pool

  • Heimstone’s fleet of ‘Property of Heimstone Public pool’ vehicles serviced VIP guests all summer. People could call a ride from their pop up store at Lou Lou Ramatuelle and even have direct to yacht delivery.

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CARVEN