Reposition this century old brand to gain relevancy with a new audience.

(PROVENANCE)

We’re from a time where things took time,

A time where messages were sent with the wind and moments, captured on canvas.

(PROCESS)

A time where attention to detail surpassed imagination, where even the simplest of forks passed through 56 hands to be deemed a fork.

(POSITIONING)

The world has changed, we haven’t.

Ercuis allows people to express themselves and impress those that surround them with their fine taste, knowledge of culture and the exquisite craftsmanship, the same values they see in themselves.

A common denominator all audience sets is their attention to the importance of their image. While our primary audience may turn heads with their rendition of Aubergine caviar, our secondary and tertiary audience may do it with Albino Caviar. However our brands will play very similar roles in their lives, as conversation pieces while they entertain.

Ercruis’ range of exquisite objects are functional products that accent your personality. it’s the platter to show off your cooking, cocktails, culture, curiosity, detail to design, understanding of curation, and the finer things in life. Our products are the platter for you.