APTAMIL
A DANONE BRAND
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Reposition Danone’s premium baby food product ($2.5B annual rev) to connect with millennial parents
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Aptamil needed to evolve their brand image, as their consumer evolved. Their tagline ‘Today for Tomorrow’ & authoritative tone, were refreshed with a new friendly & empowering tone accompanied with the tagline ‘Raise them Ready’ The campaign highlights the resilience of kids, and empowers parents to expose their kids to our beautiful planet.
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UK, China, Saudia Arabia, Argentina, Australia, Germany