As a part of the growth strategy French local fashion brand, Heimstone is transitioning from being a designer brand for the local market, to being a Parisian brand on the global market. As a part of the transition the brand required a new identity that sat it amongst the competitive set sute as Jacquemus, Isabel Marant & AMI

We developed a simple, modern and bold logo, a confident and grounded stamp for the brand. This baldness juxtaposes the detailed, organic and flowing pieces the brand is renowned for.

The Identity has been created to work holistically as the brand grows their offering from women’s wear to key accessories, retail and wholesale. The brand colors are khaki tones, a unique timeless color block. The logo also includes a provenance signature. Key branding details include full bleed logo executions on the dark khaki color block and classic centred execution on the beige/off-white background