During July 2024, Parsons Paris will be offering 3 week Summer Courses in 2 new seaside Destinations - Barcelona & Cannes. Our job was to create announce these new courses.

To Announce the launch of the new summer courses on offer we created an ambient and street campaign using beach chairs and towels to display the key course details. The campaign was activated I the touristic high foot traffic areas of Paris. Passersby could take seat, lounge out and scan the QR codes on each item to learn more about he Courses and offer and even apply.